88rising, the pioneering global music and media company dedicated to amplifying Asian talent and culture, has once again teamed up with Goldenvoice, the leading West Coast concert promoter, to bring back the highly anticipated Head In The Clouds Music & Arts Festival. The festival will return to Brookside at The Rose Bowl in Pasadena, CA, on Saturday, May 31st, and Sunday, June 1st, 2025.
Festival Passes & Ticket Information
Passes go on sale Friday, February 7 at 11 AM PT via LA.HITCFESTIVAL.COM. Register now for access. Limited-time payment plans are available.
Ticket Prices
- 2-Day GA Passes: $300 (No added fees at checkout)
- VIP Passes: $450 (Includes service fees & taxes)
A Global Celebration of Asian Talent
Since its inception, Head In The Clouds has expanded its presence beyond Los Angeles, bringing its unique programming to New York City, Jakarta, Manila, and China. Now, the festival returns home to Los Angeles, celebrating the best in Asian music, art, and cuisine.
2025 Headliners & Lineup Highlights
The biggest lineup to date will feature:
- G-Dragon (Exclusive 2025 North American Festival Performance)
- 2NE1 (Pioneering K-pop girl group)
- Dean (Korean R&B sensation)
- DPR Ian (One of the most streamed K-pop solo artists globally)
- Rich Brian (88rising-signed rapper and singer)
- Porter Robinson (DJ Set)
- Higher Brothers Reunion (Highly anticipated comeback of China’s biggest rap export)
- The Magic Show?!? (A mysterious set referencing a similarly titled smash album)
- 88rising’s 10-Year Anniversary Finale (Bringing together artists from across the label’s history)
A Culinary Experience Curated by MAMA’S NIGHTMARKET
Beyond the music, MAMA’S NIGHTMARKET will lead the festival’s Asian food curation, showcasing a diverse lineup of vendors from across the Asian diaspora.
Celebrating 10 Years of 88rising
Marking a decade of groundbreaking success, 88rising has evolved from humble beginnings to become the preeminent global record label and media company focused on Asian culture. Notable achievements include:
- First label to have an Asian artist top Billboard’s Hip-Hop/R&B chart
- First all-Asian radio channel in North America
- First label with a dedicated slot on Coachella’s main stage
- Executive producers of the Shang-Chi and the Legend of the Ten Rings soundtrack
- Film contributions, including Jamojaya, which premiered at Sundance Film Festival 2023 starring Rich Brian
Get Ready for Head In The Clouds 2025
With its unparalleled lineup, unique cultural experience, and commitment to celebrating Asian creativity, Head In The Clouds 2025 promises to be one of the year’s most exciting music festivals. Secure your passes now and be part of history.
For more information and ticket purchases, visit LA.HITCFESTIVAL.COM.
